Our Story

Our story began in the 8th grade when our founder discovered his love for sneakers and everything they embodied. Fast forward to 2004 when he moved to Austin to attend Huston-Tillotson University with the major goal of building a career in marketing. As fate would have it, he landed a part-time job with his favorite sneaker blog, NiceKicks.com, which turned full-time upon graduation.

In 2010, he was offered the General Manager position at the Nice Kicks retail store, where he worked for over six years. During that time, he obtained his MBA, started a family, and made numerous business connections. However, his passion for entrepreneurship and sneakers never waned, which led him to leave the store in 2016 to become a business professor and brand director at his alma mater.

After years of hard work and perseverance, our founder was finally able to realize his dream of opening Kicking It ATX, with the help of an amazing team that includes Super Bowl champion Earl Thomas. Our mission is to provide a unique shopping experience that celebrates sneaker culture and fosters entrepreneurship.

At Kicking It, we offer a wide selection of sneakers and streetwear, as well as resources and networking opportunities for aspiring entrepreneurs. We believe that sneakers are not just footwear but also a form of self-expression and a symbol of individuality. Our goal is to empower our customers to find their own style and make their mark in the world. We are more than just a sneaker store, we are a community.

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