The Worlds First Sneaker Social: Kicking It's Story

Kicking It ATX is more than just a sneaker store; we've pioneered the "sneaker social" blending premium footwear retail with a vibrant community space. Founded in October 2018 by Greg Grovey and Super Bowl champion Earl Thomas, Kicking It ATX has redefined the sneaker shopping experience in Austin, Texas.​

Greg Grovey's passion for sneakers ignited in his youth and evolved into a career marked by significant industry experience. After serving as the General Manager at Nice Kicks in Austin for nearly seven years, Greg envisioned a space where sneaker enthusiasts could shop, connect, and unwind. Partnering with Earl Thomas, a Jordan Brand athlete, the duo brought this vision to life, creating a unique environment that resonates with the sneaker community. ​voyagedallas.com

The Sneaker Social Concept

Kicking It ATX distinguishes itself with a lounge area featuring a full-service bar. Patrons can enjoy the latest sneaker releases, grab a drink, play a game on PS4, or simply relax and "kick it." This innovative approach fosters a community atmosphere, making it a hub for sneaker culture in Austin. ​

Our Austin and San Antonio locations are designed to be more than retail stores—they’re community hubs where sneaker and art enthusiasts can connect, shop, and vibe.

• Austin: Enjoy a laid-back space where you can shop, chill, and catch a game on the PS5.
  • 3200 Palm Way #156
    Austin, TX 78758
• San Antonio: Grab a drink at our full-service bar, chop it up with our amazing staff, and enjoy a social hour designed for sneaker culturalists.
  • 842 Northwest Loop 410
    Suite 103,
    San Antonio, TX 78216

Community Engagement and Philanthropy

Beyond retail, Kicking It is deeply committed to community involvement. Our stores have organized school supply drives for teachers and students and sneaker drives echoing our dedication to giving back and supporting local initiatives. ​voyagedallas.com

These events offer unique products and strengthen the bond within the sneaker community, bringing enthusiasts together to celebrate their shared passion. ​nicekicks.com

We’re partnered with top brands like Nike, Jordan, Adidas, and Vans, ensuring that our Kicking It Family can access premium sneakers at retail prices. But we don’t stop at footwear—our selection of streetwear brands, including Honor the Gift, Billionaire Boys Club, Ice Cream, Agolde, RSVP Gallery, and Diet Starts Monday, brings a mix of comfort, luxury, and cutting-edge style to the Texas market.

Staying Connected!

Follow us on all social platforms to stay updated with our latest releases, exclusive collaborations, and community happenings. Can’t make it in person? No problem—shop online at kickingit.com for nationwide delivery.

Come through, grab a drink, talk sneakers, and vibe with us. Kicking It isn’t just a store—it’s a culture. Welcome to the family!