The Charter: The Heirloom Jordan 1

Pre-Game

Leading up to the release, for marketing purposes, we used four of our NIL Athletes that we signed to the store. We cultivated conversations around the sneaker and dubbed them the Heirs to greatness in the city of Austin.

The four athletes included two University of Texas football players and two women’s basketball players from Huston-Tillotson University, which is Austin’s only HBCU. Prior to the release date, each NIL athlete was featured in an individual video that highlighted them and what makes them heirs. We wrapped up this campaign with a group photo shot highlighting them and the shoe.

Game Day

The shoe was released on a Friday, and normally we have Happy Hour at the shop from 5 pm-8 pm, but for this release, we hosted a reverse Happy Hour at 11am. We included a DJ, free mimosas, donuts, and kolaches (IYKYK). We opened to a lineup of about 70 people eager to get their hands on this release. 

Post-Game

Overall, it was an amazing event and another great opportunity to connect with our community. We are always being asked for opportunities to buy exclusive releases, and I am glad we could deliver this one to them.

Keep Up!

- Kicking It