The “Live Music” Gazelle Indoor—Kicking It’s first adidas collaboration—honors Austin’s creative heartbeat. Fueled by local artistry and community energy, this sold-out release marks a defining moment in sneaker culture.
On October 11, 2025, Kicking It released its first adidas sneaker collaboration — the Gazelle Indoor “Live Music” — and thanks to community support, it sold out rapidly. The limited drop was pulled in under a day, solidifying the partnership as more than just hype.
The Gazelle Indoor “Live Music” is a deep homage to Austin’s creative identity. According to Nice Kicks, the sneaker features a suede upper with five shades of blue, accented by red and yellow details inspired by the entrance of Antone’s nightclub. Nice Kicks
Sneaker News highlighted that design touches include guitar string–inspired stripes, a guitar pick patch on the heel, and maroon and yellow accents referencing Huston‑Tillotson University. Sneaker News
The collaboration also ties into philanthropy. Nice Kicks reports that a portion of proceeds will benefit music scholarships at East Texas University, aiming to support jazz and music programming for emerging artists. Nice Kicks
Kicking It’s creative partners played a central role in shaping the visual narrative. Local artists J. Soulja and Keezy co‑designed the campaign, adding cultural authenticity to the launch visuals and mural activations. House of Heat’s coverage describes how the launch event included DJ sets, mural painting, and local activations at Kicking It ATX. House of Heat°
Merchandise tied to the drop included limited apparel and accessories made expressly for this release. At the in-store release, widespread engagement was visible — Nice Kicks shared that “Austin showed up for the release” and that only 512 pairs were made.
By blending cultural storytelling, artist collaboration, and sneaker craftsmanship, Kicking It’s debut adidas collab made waves not just in the city, but across sneaker media. With its sold-out status, it underscores how deeply sneaker culture still intersects with community, legacy, and artistic expression.
Stay tuned for the full release recap! Connect with Us on Instagram!
Your cart is currently empty.
Start Shopping