Jae Tips: The Bronx Creative Revolutionizing Sneaker Design with Saucony
Jae Tips: The Bronx Creative Revolutionizing Sneaker Design with Saucony We sat down with Jae Tips, a name that has rapidly risen in the sneaker design world, thanks to his...
Jae Tips: The Bronx Creative Revolutionizing Sneaker Design with Saucony
We sat down with Jae Tips, a name that has rapidly risen in the sneaker design world, thanks to his vibrant color palettes and unique storytelling approach. A Bronx native, Jae draws inspiration from his upbringing, creating footwear that resonates with his community. Global performance running lifestyle brand Saucony has teamed up with Jae Tips for a third time, now to launch the To-Do List Collection a vibrant and colorful selection of sneakers for adults and kids.
The To-Do List Collection: A Family Affair
Launched globally on September 20, the "To-Do List" collection is a testament to Jae Tips' creativity and connection to family. This vibrant collection includes two colorways of Saucony's ProGrid Omni 9 for adults and two Shadow 6000 styles for kids, featuring bold Purple/Pink and Tank/Pink options. Notably, Jae's children modeled the kids' sneakers in the brand's campaign, reflecting the collection's family-centric theme.
Russ Pope, Saucony's senior brand marketing manager, expressed excitement about their partnership, stating, "Jae Tips is an integral member of the Saucony family, and our collaboration provides the brand tremendous energy due to our strong alignment on values, community, and of course product and design." This collaboration follows a successful year for Jae and Saucony, who received accolades including the 2023 FNAA Collaboration of the Year award.
A Blend of Functionality and Style
Jae Tips' approach to sneaker design emphasizes both practicality and artistic flair. His aim is to make wearers feel confident and stylish as they navigate their daily lives. The "To-Do List" collection quickly sold out, underscoring Jae's rising status in the sneaker industry and the appeal of his designs.
What sets Jae apart is his ability to connect with people through relatable stories and authenticity, resonating with sneaker enthusiasts and a broader audience alike. By incorporating his personal experiences and community influences into his designs, he creates sneakers that are not just footwear but expressions of culture and lifestyle.
Connect with Jae Tips
To explore more about Jae Tips and his creative journey, be sure to check out his Instagram: @jaetips and his website at Savior Worldwide.
For an exclusive Q&A session with Jae Tips, visit Kicking It's YouTube channel, where he shares insights into his design process and the inspiration behind his latest collection.
Q&A with Jae Tips x Kicking It
Jae Tips exemplifies the spirit of innovation in sneaker culture, merging his Bronx roots with a modern aesthetic that appeals to sneaker lovers everywhere. His collaborations with Saucony have not only transformed sneaker design but also highlighted the importance of community and family in fashion. As he continues to rise in the industry, we can expect even more exciting projects from this talented artist.
For more sneaker news and insights, stay tuned to Kicking It!
Jae Tips Instagram: https://www.instagram.com/jaetips/?hl=en