Last Tuesday, we had the privilege of releasing the highly anticipated Tiffany & Co. Air Force 1 sneaker. The demand for the shoe was greater than the supply, but we still wanted to give every customer who came out for the release an unforgettable experience.
We decided to give the event a Breakfast at Tiffany's theme to make it even more special. We created a custom poster that featured the Tiffany Air Force 1 as the focal point and changed the name to "Breakfast at Kicking It." The result was a stunning piece of art that captured the attention of sneakerheads and movie buffs alike (check out the flyer attached!).
On the day of the release, over 325 people showed up to participate in our live raffle. We welcomed them into our newly themed store with an in-house DJ and complimentary croissant sandwiches and mimosas. As they enjoyed the refreshments, they also had a chance to check out the Tiffany Air Force 1, custom Kicking It & Co. keychains, t-shirts, and tote bags, all displayed inside a beautiful jewelry case.
Then came the moment everyone was waiting for: the raffle drawing. We raffled off every pair in inventory, with winners picking the next ticket and calling out the next winner in front of everyone. Each winner received a Tiffany Air Force 1 sneaker, a Kicking It & Co. t-shirt, a tote bag, and a keychain. While some customers were disappointed that they didn't win, the overwhelming sentiment was one of gratitude and excitement for the unique experience that we provided.
The event was a huge success, with our customers raving about the community interactions and engagement. Every person there had an amazing time, and many are already asking when the next event will be. We are committed to creating memorable experiences for our customers, and this event was just the beginning.
Stay tuned for more exciting events and releases from us here at Kicking It & Co. in Austin, Texas. Don't miss out on the next opportunity to be a part of our community!